Most people with basic SEO knowledge know that it is imperative that you put target keywords/phrases in the title tag, but many disregard the importance of page naming in search engine optimization, and even more don’t realize the importance of buying a domain with keywords in it.
The naming of pages is a vital piece of any good SEO strategy. Pay close attention when you do searches on the web and you will see that the search terms are highlighted when they come up in the URL of the site. This is the first place the spiders look when they are trying to match the keyword to the search term, and the closer to the root level, the more weight it carries.
For each page of your site their should be a primary keyword phrase you are targeting, and then at most 2 other secondary phrases. Depending on how competitive the keyword phrase is, you may need to go down to 1 target keyword phrase per page for higher density.
Take a look at this very page to get an idea of establishing structure to page naming. You will quickly see that the keywords/phrases targeted on this page were SEO, Search engine optimization, and page naming. They are mentioned in the URL, the title tag, meta tags, and the H1, not to mention throughout the copy. Wordpress generated this page and named it the title of the article, but in a perfect world, all of the extraneous words would have been left out.
If you are getting ready to launch a new site, it is a tremendous benefit to have your primary keyword phrase in your domain name. For very competitive terms, this can make all the difference.
Here is an example of an optimal naming scheme at the root level:
http://www.guerillainternetmarketing.com
Title – Internet Marketing | Search Engine Marketing
H1 tag – Guerilla Internet Marketing
Best of luck!