This is the first in a series of web site audits I am doing for a few companies/individuals. Isotx is an up and coming company that develops mods for popular games like Half Life 2 and Command and Conquer and also created software for managing a gamers mod collection. They just completed a redesign of their web site and are looking to increase recognition of their products and increase their user base.
You can learn more about the FREE web site audits and how you can apply for more or keep reading for the review and analysis of Isotx.com. Read the rest
Why many niche site owners may soon be dominated by competition…
I had a meeting with an owner of a site today that sells a niche product and is currently doing over a million in sales per year. His site has been around for about 8 years and he got into the Internet game early on. He doesn’t have much competition, but even niche markets are starting to see an influx of competitors as people realize these untapped markets exist and capitalize on them (why do you think I was meeting with him ). His site has barely changed or evolved in all of this time, and he hasn’t really seen the need to evolve because he is doing well and his sales have continued to increase steadily year over year. Could it be so? Could you make a million dollars a year with a site and not know a thing about Internet Marketing? Read the rest
Image resizing is going to change by leaps and bounds. Check out this video of an up and coming technology. It allows continuous resizing where the content is preserved.
SEO 10 years ago, how easy life was back in the old days… Why was it easy, well, there weren’t so many rules, there wasn’t even close to the amount of competition, and more importantly, there were a lot fewer people who even knew what search engine optimization was. It was an exciting time when people with little to no money could setup a site and have a viable business, without the typical barriers to entry that business entrepreneurship normally brings with it. Let’s take a look at some of the techniques used back then to see how much the game has changed… Read the rest
Most people with basic SEO knowledge know that it is imperative that you put target keywords/phrases in the title tag, but many disregard the importance of page naming in search engine optimization, and even more don’t realize the importance of buying a domain with keywords in it. Read the rest
Here’s a quick news flash for webmasters - Google made some updates to their Webmaster tools. Some may seen inconsequential, but here is a quick rundown: Improved analysis of robots.txt files, better reporting of errors and issues, and support for the ‘unavailable_after META tag’.
Are you wondering how to get the most out of Digg? Do you yearn for an article reaching the first page and enjoying the avalanche of traffic that these articles get? Do you have dreams about your viral marketing efforts actually paying off?
If so, then read this great article from Tamar Weinberg who is the 69th most active user on Digg with 121 first page stories!! In it she describes some of the do’s and don’ts of using Digg which should apply to most social bookmarking/tagging sites in general.
You setup a new site and did everything by the book. You did keyword research and determined the words and phrases you wanted to target. You bought a domain with your holy grail keyword/phrase in it. You designed and coded the site taking aesthetics and usability into account. You made sure everything was search engine friendly, optimized titles, metas, H1s, proper 301 redirects, etc. You wrote quality keyword-rich content, uploaded the site, created and submitted an XML site map to the engines, etc. etc. etc. Now what??? Read the rest
If you are worried at all about receiving natural traffic from search engines, you want to make sure your site is as ‘Search Engine Friendly’ as possible. With that being the case, search engines do not inherently see images and Flash. While engines may look at the ALT text in images and may read Flash files and get some text and links from them, they provide little benefit and wreak havoc on the organic rankings of a site.
Is there a happy medium between SEO and Aesthetics?
Of course there is! Read the rest
FREE Internet Marketing analysis from a professional, could it be so?
I thought a great way to kick start this site would be to offer some FREE web site audits to a select group of lucky people. The only catch if you call it that is I want to document the analysis on this site. What will the site audit include you ask? Here are some of the things that will be looked at: Read the rest
). His site has barely changed or evolved in all of this time, and he hasn’t really seen the need to evolve because he is doing well and his sales have continued to increase steadily year over year. Could it be so? Could you make a million dollars a year with a site and not know a thing about Internet Marketing?
Why was it easy, well, there weren’t so many rules, there wasn’t even close to the amount of competition, and more importantly, there were a lot fewer people who even knew what search engine optimization was. It was an exciting time when people with little to no money could setup a site and have a viable business, without the typical barriers to entry that business entrepreneurship normally brings with it. Let’s take a look at some of the techniques used back then to see how much the game has changed…
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