Guerilla Internet Marketing

August 9, 2007

Textbook Guerilla Internet Marketing

Filed under: Internet Marketing, Social Networking, YouTube — bhancock @ 5:42 pm

Check out this commercial for Jack Links Beef Jerky on Youtube. Many people wonder how they can effectively use YouTube as a marketing vehicle, and this is a perfect example on how it can be done.

Most of the popular videos on YouTube are funny videos, many of which are a little too unconventional for TV and this grabs that audience perfectly. The videos are well done, funny, and just happen to advertise the company’s beef jerky at the end. Rather than a typical commercial that no one would ever watch or talk about, this company did something creative and as a result is getting tons of views on YouTube. Best of all, after their initial outlay of money to produce the commercials, the advertising on YouTube is absolutely free!

You can view the whole series of commercials by clicking here. Has anyone seen any other good examples of marketing on YouTube?

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