If so, then read this great article from Tamar Weinberg who is the 69th most active user on Digg with 121 first page stories!! In it she describes some of the do’s and don’ts of using Digg which should apply to most social bookmarking/tagging sites in general.

Read the full Article: 11 Tips to Enhance Your Digg User Experience (and Hopefully Bring You Front Page Fame)

Check out this commercial for Jack Links Beef Jerky on Youtube. Many people wonder how they can effectively use YouTube as a marketing vehicle, and this is a perfect example on how it can be done.

Most of the popular videos on YouTube are funny videos, many of which are a little too unconventional for TV and this grabs that audience perfectly. The videos are well done, funny, and just happen to advertise the company’s beef jerky at the end. Rather than a typical commercial that no one would ever watch or talk about, this company did something creative and as a result is getting tons of views on YouTube. Best of all, after their initial outlay of money to produce the commercials, the advertising on YouTube is absolutely free!

You can view the whole series of commercials by clicking here. Has anyone seen any other good examples of marketing on YouTube?

So, what is Internet Marketing? Just like any other term thrown around the Internet, it has lots of different meanings but here is the basic definition as I see it: “To use multiple online techniques to drive traffic to a user friendly web site where the desired conversion can be obtained”. That’s the bottom line right, to bring people to a site and get them to take action?

Here are some of the topics I plan to talk about over the coming days/months/years:

• Traffic – various techniques to drive traffic to a web site, whether you are looking for relevant traffic or in some cases, eyeballs alone.
• Conversion – how to analyze and optimize a site’s performance to drive the highest rate of conversion possible (sales, leads, etc.)
• Analysis – what are the definitions of the key metrics, how they can be viewed to get a total picture of a site’s performance, various tools out there like Google Analytics on up to more expensive players like Omniture.
• Search engine optimization (SEO) – the basics of proper SEO- it’s really not rocket science but it is ever changing. I will layout the formula for a ’search engine friendly’ web site.
• Pay-per-click (PPC) / Search engine marketing (SEM) – another one of those names that is in a state of transition. I’m old school, I still call it PPC! I will talk about how to build out and optimize campaigns, techniques on driving the lowest cost per conversion (CPC), what the new Google Quality Score really means, etc.
• Link building – various ways to obtain links, both paid and unpaid, the good ‘ole PageRank and how important it is, etc.
• Social networking/Web 2.0 – how can this be integrated into an Internet Marketing campaign, how effective or ineffective can be…
• General site auditing – how to quickly determine the issues with a site that effect it’s ability to get indexed, it’s ability to convert, etc.
• Ethics of SEO – black hat, white hat… How about grey hat? Learn about some of the grey areas in SEO that are currently up for debate (Text link ads, Blog outreach, etc.)
• News – if you know anything about this industry you know it is constantly changing – I’ll try to post newsworthy items on here as well.

Most of all, I look forward to interacting with people and discussing some of the hot issues in the industry.

All the best,

Brian