Guerilla Internet Marketing

October 10, 2007

Response to ‘Are Internet Marketers the next Used Car Salesman?’

Filed under: SEO Ethics — bhancock @ 12:05 pm

This is in response to an article written by Terry Brock entitled “Are Internet marketers today’s ‘used car salesmen?’

I came across this article today in a Google search for Internet Marketing. It was a news result blended in the middle of the normal search results, but that’s another story. Anyway, you know that I recently wrote an article about SEO ethics entitled “What happened to ethics? SEOs that hide their methods and mislead clients” so obviously I do feel that there are some clear issues in the Internet Marketing industry. However, my article differed from Mr. Brock’s in that it clearly outlined specific examples of where these issues are to help educate businesses on what to look out for. I didn’t say that the entire industry was corrupt or make equivalent blanket statements. As with any industry, there are good people and bad people out there…
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September 19, 2007

What happened to ethics? SEOs that hide their methods and mislead clients

Filed under: SEO Ethics — bhancock @ 1:53 pm

Some SEOs, consultants, and agencies hide their methods and ultimately mislead their clients. How do they do this? By not disclosing or blatantly lying about their methods used to obtain rankings and/or traffic. Why do they do this? Short-sighted thinking…

Here are some examples of where this happens:
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August 9, 2007

What is Internet Marketing?

Hello and welcome to Guerilla Internet Marketing. I intend to offer some words of wisdom based off over 12 years of experience successfully marketing products and services online. You can read more about my history on the about page

So, what is Internet Marketing? Just like any other term thrown around the Internet, it has lots of different meanings but here is the basic definition as I see it: “To use multiple online techniques to drive traffic to a user friendly web site where the desired conversion can be obtained”. That’s the bottom line right, to bring people to a site and get them to take action?

Here are some of the topics I plan to talk about over the coming days/months/years: (more…)

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