Guerilla Internet Marketing » Search Engine Optimization

A look back at SEO 10 years ago…

bhancock — Sun, 26 Aug 2007 18:19:42 +0000

SEO 10 years ago, how easy life was back in the old days… Why was it easy, well, there weren’t so many rules, there wasn’t even close to the amount of competition, and more importantly, there were a lot fewer people who even knew what search engine optimization was. It was an exciting time when people with little to no money could setup a site and have a viable business, without the typical barriers to entry that business entrepreneurship normally brings with it. Let’s take a look at some of the techniques used back then to see how much the game has changed…
(more…)

Importance of URL and page naming in SEO

bhancock — Mon, 20 Aug 2007 15:50:58 +0000

Most people with basic SEO knowledge know that it is imperative that you put target keywords/phrases in the title tag, but many disregard the importance of page naming in search engine optimization, and even more don’t realize the importance of buying a domain with keywords in it.
(more…)

Why you should use Flash and images sparingly

bhancock — Tue, 14 Aug 2007 19:17:13 +0000

If you are worried at all about receiving natural traffic from search engines, you want to make sure your site is as ‘Search Engine Friendly’ as possible. With that being the case, search engines do not inherently see images and Flash. While engines may look at the ALT text in images and may read Flash files and get some text and links from them, they provide little benefit and wreak havoc on the organic rankings of a site.

Is there a happy medium between SEO and Aesthetics?
Of course there is! (more…)

Blog Setup - SEO Fundamentals

bhancock — Thu, 09 Aug 2007 21:08:51 +0000

I figured I would make a quick post while finishing the setup of this blog to detail some basic SEO fundamentals that everyone should follow no matter what type of site they are marketing:

(more…)

What is Internet Marketing?

bhancock — Thu, 09 Aug 2007 17:17:00 +0000

Hello and welcome to Guerilla Internet Marketing. I intend to offer some words of wisdom based off over 12 years of experience successfully marketing products and services online. You can read more about my history on the about page…

So, what is Internet Marketing? Just like any other term thrown around the Internet, it has lots of different meanings but here is the basic definition as I see it: “To use multiple online techniques to drive traffic to a user friendly web site where the desired conversion can be obtained”. That’s the bottom line right, to bring people to a site and get them to take action?

Here are some of the topics I plan to talk about over the coming days/months/years: (more…)