So, what is Internet Marketing? Just like any other term thrown around the Internet, it has lots of different meanings but here is the basic definition as I see it: “To use multiple online techniques to drive traffic to a user friendly web site where the desired conversion can be obtained”. That’s the bottom line right, to bring people to a site and get them to take action?

Here are some of the topics I plan to talk about over the coming days/months/years:

• Traffic – various techniques to drive traffic to a web site, whether you are looking for relevant traffic or in some cases, eyeballs alone.
• Conversion – how to analyze and optimize a site’s performance to drive the highest rate of conversion possible (sales, leads, etc.)
• Analysis – what are the definitions of the key metrics, how they can be viewed to get a total picture of a site’s performance, various tools out there like Google Analytics on up to more expensive players like Omniture.
• Search engine optimization (SEO) – the basics of proper SEO- it’s really not rocket science but it is ever changing. I will layout the formula for a ’search engine friendly’ web site.
• Pay-per-click (PPC) / Search engine marketing (SEM) – another one of those names that is in a state of transition. I’m old school, I still call it PPC! I will talk about how to build out and optimize campaigns, techniques on driving the lowest cost per conversion (CPC), what the new Google Quality Score really means, etc.
• Link building – various ways to obtain links, both paid and unpaid, the good ‘ole PageRank and how important it is, etc.
• Social networking/Web 2.0 – how can this be integrated into an Internet Marketing campaign, how effective or ineffective can be…
• General site auditing – how to quickly determine the issues with a site that effect it’s ability to get indexed, it’s ability to convert, etc.
• Ethics of SEO – black hat, white hat… How about grey hat? Learn about some of the grey areas in SEO that are currently up for debate (Text link ads, Blog outreach, etc.)
• News – if you know anything about this industry you know it is constantly changing – I’ll try to post newsworthy items on here as well.

Most of all, I look forward to interacting with people and discussing some of the hot issues in the industry.

All the best,

Brian