Guerilla Internet Marketing

August 31, 2007

A clueless Internet Millionaire?

Filed under: Internet Marketing — bhancock @ 5:37 pm

Why many niche site owners may soon be dominated by competition…
I had a meeting with an owner of a site today that sells a niche product and is currently doing over a million in sales per year. His site has been around for about 8 years and he got into the Internet game early on. He doesn’t have much competition, but even niche markets are starting to see an influx of competitors as people realize these untapped markets exist and capitalize on them (why do you think I was meeting with him ;) ). His site has barely changed or evolved in all of this time, and he hasn’t really seen the need to evolve because he is doing well and his sales have continued to increase steadily year over year. Could it be so? Could you make a million dollars a year with a site and not know a thing about Internet Marketing?
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August 15, 2007

The New Site Waiting Game

Filed under: Internet Marketing — bhancock @ 10:44 am

You setup a new site and did everything by the book. You did keyword research and determined the words and phrases you wanted to target. You bought a domain with your holy grail keyword/phrase in it. You designed and coded the site taking aesthetics and usability into account. You made sure everything was search engine friendly, optimized titles, metas, H1s, proper 301 redirects, etc. You wrote quality keyword-rich content, uploaded the site, created and submitted an XML site map to the engines, etc. etc. etc. Now what???
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August 11, 2007

FREE Web Site Audit!

Filed under: Internet Marketing — bhancock @ 12:48 pm

FREE Internet Marketing analysis from a professional, could it be so? :)

I thought a great way to kick start this site would be to offer some FREE web site audits to a select group of lucky people. The only catch if you call it that is I want to document the analysis on this site. What will the site audit include you ask? Here are some of the things that will be looked at:
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August 9, 2007

Textbook Guerilla Internet Marketing

Filed under: Internet Marketing, Social Networking, YouTube — bhancock @ 5:42 pm

Check out this commercial for Jack Links Beef Jerky on Youtube. Many people wonder how they can effectively use YouTube as a marketing vehicle, and this is a perfect example on how it can be done.
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What is Internet Marketing?

Hello and welcome to Guerilla Internet Marketing. I intend to offer some words of wisdom based off over 12 years of experience successfully marketing products and services online. You can read more about my history on the about page

So, what is Internet Marketing? Just like any other term thrown around the Internet, it has lots of different meanings but here is the basic definition as I see it: “To use multiple online techniques to drive traffic to a user friendly web site where the desired conversion can be obtained”. That’s the bottom line right, to bring people to a site and get them to take action?

Here are some of the topics I plan to talk about over the coming days/months/years: (more…)

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